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Toronto, ON
ph: 416-809-4168
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Yee Hong Community Wellness Foundation
This campaign marked the 22nd annual Dragon Ball in support of the Yee Hong Community Wellness Foundation that operates four long-term geriatric care centres throughout the GTA. This black tie event is the largest Chinese New Year Gala in North America.
Requirement: motivate multiple audiences with a single theme.
The Year of the Rabbit gave license to couple the formality of the Ball with the lively spirit of the rabbit. Colours reflect an exotic Asian influence and deliver a universal graphic that welcomes everyone.
The rabbit image is a typical Chinese brush stroke that is simple to translate into any form, right down to appearing on 1,200 dessert plates.
The rabbit’s association with luck lends itself well to the evening’s theme of ‘Share Your Good Fortune’.
Result: $1 million was raised in one night, with net revenue highest on record, as luck would have it.
Clockwise from top left:
Reservation ticket, front & back
Poster/Event program cover
Dessert plate Rabbit image
Event wine label
Raffle ticket, both sides
Letterhead featuring the Prime Sponsors list
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Toronto, ON
ph: 416-809-4168
wallis