The Wallis Brand

Does an upscale product deserve upscale treatment in direct mail? We convinced Amex.

First the concept: In a direct mail package, compare the Gold Card to a few well known gold artefacts from around the world
 
A test mailing of 10,000 showed some promise. The final tally from a full half million mailing? A stunning 12% response versus the previous best ever 3%.

Major winner here, so blessings to produce a variety of collateral material, strategic alliances with several banks and financial institutions, and much more. Gratifying.

Clockwise from top:

The Gold Card as an artefact

You & Your Money financial newsletter

Take-one backer card display

Direct mail brochure

30 sec TV commercial