Each September, as the autumn season beckons, Canada Packers launches a national magazine and in-store promotion featuring their brands for baking.
This year’s strategy departs from those previously in that people rather than product become featured elements. This emotional focus evokes distinct familial feelings by portraying Grandma passing her baking skills on to her grand-daughter.
Results? Supported by a range of in-store POP incentives, sales increased by more than three points over last year’s effort and added significantly to CP’s overall customer base. More than tasty.
Clockwise from top left:
An 8 page recipe booklet insert for Homemaker's doubles as an in-store take-one
Large in-store poster
Cross promotional recipe/discount coupons
