Time to revamp the venerable product catalog. Question, though, same old, or embrace some innovative, more powerful presentation?
Concept led the way. Throughout time, the artists’ mannequin has been considered a symbol for visual arts. Develop that concept and enter 'The Buddies', an often comedic but always adventurous team.
Watch them come to life on their creator's drawing pad, shoot rapids and climb eraser mountain.
Seven prominent illustrators were invited to design the category covers with only one stipulation - feature the Buddies in keeping with the product category and follow a familiar theme... 'The Buddies’ Excellent Adventures in Artland'.
Move over, Bob and Ted.
Full-line 200 page catalogue consisting of a 3-ring binder, index, seven loop-stitched category booklets and a price book
The booklets were also produced in a more cost- effective perfect bound catalogue
