The Wallis Brand

PRIMO FOODS LADY WINDSOR BISCUITS
Detailed research of in-store on-the-shelf competitive brands and subsequent focus group testing led to the development and production of this fresh and appealing package.

AUSTIN TOY COMPANY
From package concept and logotype development, model selection, photo shoot direction to press proofing and print supervision, this package features kids playing with the actual product. And yes, they did try to eat it.

FACELLE-ROYALE
Here’s another amusing story about dealing with an established brand that required a vivid packaging revitalization. Testing background colours was a breeze compared to deciding whether to photograph or illustrate the kittens. Illustration won out after the photographer threatened to crazy-glue said kittens’ little mittens to the table-top to keep them in place. One could say that he had plenty of kittens before it was all over. Ouch!